Pin headers and motherboard-to-board connectors are the main spare parts that cannot be lacking in enterprise products and machinery. The proportion of purchases in the scope of product application is increasing. Moreover, compared with other major components, the range of products of connector companies is wider, and the indoor space for local purchases is higher, so the barriers to entry in its field are not high. At this stage, the sales market of all pin headers, female headers and connectors mainly encounters two levels of market competition.
The first is the harm of replacement products. At this stage, the main replacement product for connectors is terminals. The harm obtained in the domestic high-end sales market is not very large, but in the middle and low-end sales market, it encounters fierce market competition. , When the buyer encounters the cost burden, these people usually replace the connector with the terminal that is definitely cheaper at the current stage.
The next step is that the profit of the enterprise is squeezed by the buyers and suppliers. The buyers of connectors are mainly the manufacturers of enterprise products and machinery and equipment. These people have a high market share and a high level of standardization, and their profits can be At this stage, the profitability of the market economy system is declining. Therefore, in the negotiation process, the information content is relatively transparent at this stage and always keep cheap money, and the manufacturers of pin headers and female connectors are mainly The suppliers are suppliers of raw materials such as aluminum, copper, silver, gold and rubber products, and the market concentration and standardization of the industrial chain are relatively high. The transaction volume of buyers is very large, the level of product differentiation of enterprises is not large, the cost of changing sellers is relatively small, the probability of forward integration is not large, and the information content of each other is quite transparent. The overall strength is relatively low, which leads to the small profit indoor space of the enterprise.
According to the unforgettable investigation and analysis, the product positioning and marketing strategy expansion strategies of pin header and mater are produced, the market segment to which the pin header belongs, the demand for the overall sales market of pin header in my country, the total output, market demand and development Identify the prospects, figure out the market positioning, and carry out a clear analysis of the consumers, uses, enterprise product characteristics, prices, consumer needs and demands of the market positioning and the corresponding marketing strategies. In this process, the company has been developing a strong trend.